Apply Cognitive Priming to Positively Shift Your Emotions and Life

Cognitive priming may seem off-putting, or sound like therapist jargon, but it’s actually a simple and effective strategy to use for personal growth and transformation. One I’ve used myself to better my life repeatedly over the years. Our brains naturally gravitate to it, so you’ve probably been using it for years without realizing it.

However, by utilizing priming intentionally and practicing frequently, you can activate shifts quickly at will.

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Blog Contents:

What Is Cognitive Priming?
The Science Behind Cognitive Priming
Types of Priming
Primary Applications of Priming for Personal Growth and Transformation
Behavioral Habit Changes
Attitude and Mindset Shifts
Breaking Negative Patterns
Enhancing Meditation and Visualization Practices
How to Effectively Use the Cognitive Priming Principles
Frequently Asked Questions

What Is Cognitive Priming?

Wikipedia defines priming as “Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.”

Put simply, priming is a way to accelerate shifts in the mind and emotions through implicit mental cues that get a specific result. For instance, if you are shown the color green, your mind will recognize the word “grass” more easily and quicker.

Why is this important to you?

Because you can utilize priming to develop new habits. You can jumpstart the process of change and leap over obstacles by downloading thoughts and imagery that help to assist in the desired action.

The Science Behind Cognitive Priming

Cognitive priming works by activating specific neural networks in the brain, making certain thoughts, concepts, or behaviors more accessible.

When we encounter a stimulus (the prime), it triggers associated mental representations, influencing our subsequent perceptions, judgments, and actions.

There are several types of priming that can be used in personal growth and to reinforce the goals you're working toward.

Types of Priming

Perceptual Priming

Perceptual priming is a cognitive process where exposure to one stimulus influences how we process a subsequent, physically similar stimulus. Unlike conceptual priming, which relies on meaning, perceptual priming is based on the physical form or characteristics of the stimuli.

For example, seeing the word "goat" might help you recognize "boat" more quickly because they look similar. This type of priming works best when stimuli are presented in the same sensory mode (like visual-to-visual) and can occur without conscious awareness. Perceptual priming is considered a form of implicit memory, as it can occur without conscious awareness of memory retrieval.

Conceptual Priming

Based on semantic relationships between stimuli. A semantic relationship is a connection between words, concepts, or objects based on their meanings. Semantic relationships are connections between linguistic units (words, phrases, concepts) that describe how their meanings are related or interact.

Here are a couple of common examples:

• Synonyms: Words with similar meanings (e.g., happy and joyful)
• Antonyms: Words with opposite meanings (e.g., happy and sad)

A semantic relationship between words can sometimes depend on the context in which they are used.

Associative Priming

Associative priming is a cognitive function where exposure to one stimulus automatically activates related concepts in memory, influencing subsequent thoughts or behaviors. This thinking process occurs when there's a learned connection between two stimuli, even if they're not semantically related.

For example, seeing the word "doctor" might prime you to recognize "nurse" more quickly due to their frequent association in everyday life. Associative priming relies on neural networks formed through repeated exposure and experience. It can occur unconsciously and affect decision-making, perception, and reaction times.

Understanding associative priming provides insights into how our minds organize information. External cues can subtly shape our thoughts and actions in various contexts, making them powerful tools for personal growth.

Priming effects can be immediate and short-term or have longer-lasting impacts on cognition and behavior.

Related reading: "How to Change Your Life: Utilizing the Brain's Love of Novelty."

Primary Applications of Priming for Personal Growth and Transformation

Applying cognitive priming might seem like a foreign language; it may take some warming up to the idea. However, once you understand the principles, it’s really simple and easy to use.

It can be as elementary as using an object to remind yourself of a desired change. For instance, I often use the steering wheel in my car to remind me of a new goal or mindfulness practice that I’m utilizing.

Couples can use symbolism to prevent arguments, too. In schools, for example, teachers use a “talking stick,” and the only child who talks is the one who holds the stick. Couples can use any object for the same purpose. If it has sentimental value, it’s even more powerful.

Another application would be an entrepreneur setting a desktop screen to an image as a reminder to themselves of their work goal. 

Below are different categories that you can play with:

Behavioral Habit Changes

Priming can influence behavior in subtle yet significant ways. By strategically exposing yourself to positive stimuli related to desired behaviors or goals, individuals can increase the likelihood of engaging in those behaviors. For instance, priming with words related to health and fitness might encourage healthier food choices or increased physical activity.

Attitude and Mindset Shifts

Priming can promote positive attitudes and growth-oriented mindsets. Exposure to success-related concepts or motivational content before tackling challenges can prime individuals for a more optimistic and resilient approach. Mind movies prime both the conscious and unconscious parts of the brain, making goals more easily achievable.

Breaking Negative Patterns

By consciously priming oneself with stimuli that contradict unwanted habits or thought patterns, individuals can work to disrupt and replace these patterns over time. This technique can be instrumental in addressing issues like negative self-talk or unproductive behaviors.

For example, I had a negative thought habit in my twenties whenever I was disappointed or hurt. I’d think, “I don’t care; it doesn’t matter; I don’t matter.” It was a very old pattern since childhood. So, I decided to change it. I challenged it each time I caught myself by saying, “I DO care. It DOES matter. I matter. And here are the reasons why.”

Using this mantra, I stroked my arm lovingly like an affectionate mother would a child, which was the positive stimuli. Relentless in my consistency, my new thoughts took hold within a short time.

Enhancing Meditation and Visualization Practices

Cognitive priming can be integrated into meditation and visualization techniques to amplify their effects. Individuals can achieve deeper focus and more impactful results by priming the mind with specific concepts or images before engaging in these practices.

I use Mind Movies combined with quantum meditation to manifest my goals and keep my bucket list front and center. These movies, which can be customized with imagery and mantras, are extremely helpful and effective.

Related reading: "Why Emotional Health Depends on the Vital Mind-Body Connection."

How to Effectively Use the Cognitive Priming Principles

To effectively use cognitive priming for personal growth, here are some tips for success.

A great action to increase confidence is use a power pose. This small reminder can help boost confidence and prime your mind for success. There are at least a dozen different power positions but one of my favorite is imagining I am a deep rooted tree stretching to the sky. Instructions below.

The Tall Tree Pose: Stand straight, reach your arms overhead, and interlace your fingers. Stretch upwards as if you're trying to touch the sky, keeping your feet firmly planted. Now, imagine your feet becoming roots growing deep into the earth. This pose can help you feel more expansive and powerful.

Choose mindfully what image will remind you to relax.

For instance, whenever I start to feel stressed or overwhelmed, I immediately see myself back-floating on my childhood lake in Minnesota. The lake is calm as glass and can shift my big emotions instantly to the serenity I felt as a child swimming there.

You can also use sensory priming. Choose a specific scent like an essential oil or a tactile object such as a stress ball that you associate with focus or productivity. Engage with this sensory cue before starting your task. This small intentional act can works wonders.

Create environments rich in visual and auditory cues aligned with your goals and desired behaviors.

You can make a vision board, use a mind movie, or simply post a picture of your goal on the bathroom mirror.

You’ve probably heard the story of how they train elephants. When training baby elephants, they stake them down so that they repeatedly pull and cannot go anywhere. After many repetitions, the baby elephant gives us and accepts the rope and stake as a limiter. Then, when they are full-size, weighing tons with massive power, the adult elephant doesn’t even try to pull out the stake. This resignation is the power of unconscious conditioning.

So, I used this story to remind myself to challenge the preconceived limitations of my conditioning by buying bookends of baby elephants. Every time I looked at them, they served as a reminder that my past trauma didn’t—and wouldn’t—control me.

For example, develop a short playlist of songs that evoke the mental state you're aiming for (e.g., focus, creativity, energy). Listen to this playlist as part of your pre-task routine. Or watch an inspiring movie about a story that corresponds with your endeavor.

By understanding and harnessing the power of cognitive priming, individuals can create more supportive mental environments for personal growth and positive life changes.

However, it's important to note that while priming can be a powerful tool, it works best when combined with other personal development strategies and consistent effort towards one's goals.

How to Change Using Cognitive Priming

It’s helpful to have a step-by-step process when seeking personal change and transformation. Sometimes, it can feel overwhelming, so we don’t even start. This process below makes change not only possible but more fun.

STEP 1: Write on a piece of paper one small change you’d like to make in your life.

STEP 2: Next, ask yourself, “How capable do I feel about making this change?” Notice the reactions in your body, your thoughts, and feelings that arise. Write down your first impressions.

STEP 3: Now think of a time when you accomplished a similar goal, no matter how inconsequential it may seem. Perhaps, you received accolades for being a great student in school, were proud of a particular project you completed, or had a great response from a presentation you gave at work. Pick something that is related, even slightly.

STEP 4: Bring the experience to mind vividly, feeling the accompanying positive emotions. The more senses you involve in the quick visualization, the more effective it will be. You can even call to mind what you said to yourself at the time of your success.

STEP 5: Now think again about the desired change you want to make in your life. How do you feel about your ability to make this change? Write down your impressions. Most people notice a significant shift in their confidence; perhaps, even excitement or passion.

STEP 6: From this elevated state, write down one action to assist you in achieving your goal.

STEP 7: Act on it!

Notice how good it feels no matter how small the action—you’re a little closer, and you’ve acted on your own behalf toward something important to you.

Appreciate and revel in your successes.

Enjoy them fully.

The more you claim your mini-changes and feel gratitude, the more encouraging it is and helps to motivate you to keep going.

Frequently Asked Questions

What is the priming of cognitive bias?

Priming of cognitive bias refers to the process where exposure to certain stimuli activates or reinforces specific cognitive biases, influencing subsequent judgments or decisions. This occurs when a person's existing mental shortcuts or preconceptions are triggered by relevant cues in their environment, leading to biased thinking or behavior. For example, exposure to stereotypical images might prime racial biases, affecting how an individual interprets ambiguous situations involving people from different ethnic backgrounds.

What does priming the cognitive pump mean?

"Priming the cognitive pump" is a metaphorical phrase that refers to the process of preparing the mind for enhanced cognitive processing or creative thinking. It involves exposing oneself to relevant information, ideas, or stimuli that can activate mental concepts and neural pathways. This preparation can lead to improved problem-solving and creativity, or more efficient information processing. For instance, briefly reviewing key concepts before a brainstorming session can "prime the cognitive pump" for more productive idea generation.

What is emotional priming?

Emotional priming is a psychological process where exposure to one emotional stimulus influences a person's response to a subsequent stimulus. This type of priming occurs when an initial emotional experience or cue shapes how an individual perceives, interprets, or reacts to later emotional information or situations. For example, watching a heartwarming video might prime someone to interpret ambiguous social interactions more positively. Emotional priming can affect mood, decision-making, and interpersonal behavior, often without the individual's conscious awareness.

To get customized support for growth and transformation, contact Heartmanity. For more on developing greater self-awareness and emotional intelligence, check out our online course.