In the past fifty years, mothers’ working hours have shifted dramatically. While in 1965, mothers spent twice as much time doing housework as childcare and career work combined, by 2010 career work became the most time-intensive task. (Fathers’ time use, on the other hand, has changed little.)
Imagine a three-way tug-of-war with the mother in the middle and three different ropes pulling her in three different directions. Balancing work, home, and family becomes an intricate juggling act. Yet, a mompreneur's purpose is fueled with passion.
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